Sunday, December 14
Hi, Sugarplum!
Once a year I affix my SANNta cap to my noggin and share my best gift picks for writers, marketers, readers—and people who love us. (Go ahead and forward this to
your people!)
But this year hits a little different.
Oxford's 2025 Word of the Year is rage bait—a term that perfectly mirrors these tech-driven times, when content is often optimized for engagement regardless of consequence.
More and more that means we are meant to be riled up,
ticked off, and properly peeved.
You've probably seen it. Someone online says the sky is blue and someone scoffs... "You dummy! The sky has no color. What you're seeing is actually just the Rayleigh scattering—shorter wavelengths getting bounced around... blah blah blah."
Then someone else tells them to shut up; you're an idiot. No you are! It
turns political. And meanwhile the algorithm purrs in delight... yes yes yessssss! FEED ME.
Oxford frames rage bait as a sign that our attention is being manipulated on a massive scale. So what can we do? We're addicted to our phones. We can't help ourselves, right? "No you can't, sweetie," the algorithm whispers. "Now hush... pop another TikTok."
I'm proposing a small, meaningful counter-move.
Instead of feeding the machine... what if we gift things that help us step away from it?
Let's make 2026 the year of analog. Starting with gifts that soothe a frayed nervous system rather than spike our cortisol—not to lull us into complacency, but to restore our
humanity.
What if this season we balance the push for Artificial Intelligence with the better AI of Analog Intelligence?
So here it is: a gift list with zero rage, zero bait, and 100% offline joy.
A tiny act of rebellion. A way to reclaim a sliver of humanity in a world engineered to do the
opposite.
1. THE EM DASH MERCH
I'm sure you've heard this, yes? That the use of em dashes means AI wrote it? Welllllllll... I'm here to tell you: NO. It does not. Here's why.
I'm real tired of hearing this one. So I made a pop-up store PLUS fundraiser for all of us to tell the world. Open only through the end of the year. All proceeds go to animal rescue.
The fundraiser is ending soon, so grab or gift em dash merch while you can. (Please note that every store description has the same Easter Egg; if you spot it, hit reply and tell me what you think it is!)
P.S. If you've already grabbed yours—thank you! Share a photo on social using #JusticeforEmDashes. I've already seen a bunch; I'll choose a few people to receive a surprise package from me.