Hello, Blossom.
Does writing daily deliver better results? The data says yes, according to new research from my friend Andy Crestodina.
The final report will be out this week. But it will be missing this chart—a secret question Andy slipped in just for me. The chart above is published only here, for you.
I wanted to know: Is it true? Or am I just vibe-wishing this into reality? Is it just me willing it into existence—Fight Club's Tyler Durden with a Blackwing pencil?
Do we actually get better results by writing every day?
Well, well, well. Not me vibe-wishing at all. It's true: Daily writers win!
- 56% of marketers say they write daily.
- Of those, 24% report "strong results,"
above the 21% benchmark.
- Of the 44% who don't, just 16% report "strong results," below the benchmark.
The obvious takeaway: daily writing means better outcomes.
Not writing daily doesn't doom you to the pit of despair, screaming for ChatGPT and em dashes to save you. But it does put you below the benchmark.
* * *
"Something about the colors of this chart hurts my eyes," Andy had said when I asked him to give this secret chart sparkly-orange Life of a Showgirl treatment. (It's the name of Taylor's new album.)
Here's the thing: Our secret, sparkly chart measures only business results—traffic, leads, growth, your boss high-fiving you.
Useful, sure.
But what about the results that are harder to chart? What about the vibe of that?
Here's
what daily writing gives you that no survey can capture:
- More clarity of thought (because writing is thinking)
- More connection with yourself (you notice what you care about most)
- More confidence when it's time to hit publish
- More joy (because you've uncoupled the act of writing from the pressure of
"results")
- Compounding consistency (your muscles are warmed up and limber so publishing gets easier when it counts)
And finally, a defense against the dreaded...
🧠 Thoughtstipation
*noun | thought·sti·pa·tion | \ ˌthôt-stə-ˈpā-shən *
1. A cognitive blockage caused by over-reliance on artificial intelligence, resulting in the inability to generate original ideas or think clearly.
2. The mental gridlock that occurs
when you invite generative AI into your thoughts too often, too soon.
In a world where AI consistently nips at the heels of our sentences and our selves, there's the most value in the
non-chartable wonder and joy of pure creative expression. Or forget about creative—just expression.
It's tempting to think results come from tools or hacks. But the real edge comes from peach-in-chair
showing up.
Creativity isn't efficient, and that's the point. You can't chart it easily.
Instead, creativity's real value lives in the messy, human part—where we meander, doodle, ramble, reflect, and debate the Oxford comma simply because we love sentences.
I don't have a chart for that. But I don't think we need one, either.
✨ Daily writing pays in two currencies: the sparkly-chart measurable (traffic, leads, growth) and the immeasurable sparkle in you of clarity, confidence, joy.
The first shows up in the data. The second... well, that's the real secret.
